Clay vsZoomInfo
Pricing, features, and which one fits your team — compared from each tool's own pricing and product pages.
ZoomInfo is an enterprise B2B database sold on annual contracts with no public prices; third-party reports put entry contracts around $15,000 a year. Clay is a self-serve enrichment workspace that queries 150+ providers per row, free to start and from $167/month. Choose ZoomInfo for a large sales team that wants one enterprise data source, Clay for flexible, pay-as-you-grow enrichment.
Clay vs ZoomInfo at a glance
| Clay | ZoomInfo | |
|---|---|---|
| What it is | Enrichment workspace over 150+ providers | Enterprise B2B contact and company database |
| Pricing | Free plan; from $167/month | Not published; annual contracts via sales |
| Buying | Self-serve, monthly | Sales-led, annual, multi-seat |
| AI | Claygent research per row | Built-in AI and intent features |
| Best for | Lean GTM teams and operators | Large sales organisations |
Which should you choose?
Choose Clay if…
- You want to start free and pay as you grow, without an annual contract.
- You need niche data that no single database covers.
- One operator or a small team builds the lists.
Choose ZoomInfo if…
- You have a large sales team that needs one enterprise data source.
- Procurement, security reviews and an account team matter more than price.
- You want intent data and org charts from one vendor.
A third option
Where Ideople fits
Whichever source you pick, Ideople datatables can run an AI agent over each row: research the account, score it against your ICP, and draft the first touch, with sending held for approval. It works on rows you import or sync — it is not a data provider.
Clay vs ZoomInfo: questions people ask
Sources
Prices and features as published on October 2026. Vendors change plans often; check their pages before you buy.