Alternatives

Clay Alternatives — 2026

Ideople datatables run an AI agent once per row like Clay, but the same agents also handle support, content and operations — on a free plan to start.

The best Clay alternatives in 2026 include Ideople, CrewAI, Flowise, Gumloop. Ideople datatables run an AI agent once per row like Clay, but the same agents also handle support, content and operations — on a free plan to start.

About Clay

What is Clay?

Clay is a GTM data platform: spreadsheet-style tables that enrich leads from 150+ data providers, with Claygent for AI research and CRM sync on higher plans. It is the category leader for outbound list building.

Clay Strengths

  • 150+ data providers
  • Waterfall enrichment
  • Claygent AI research
  • CRM sync
  • Signals and audiences

Why Consider an Alternative

  • Paid plans start at $167/month
  • Actions and data credits are two separate meters
  • Free plan capped at 200 rows per table
  • Built for GTM data, not general operations

Head to head

Ideople vs Clay

IdeopleClay
AI Agents
No-Code
Free Plan
Starting Price$0/mo$0.00/mo
Integrations82150+

Buyer's checklist

What to look for in a Clay alternative

The friction points that drive teams off Clay are the same ones to evaluate when shopping for a replacement. Check every box before you switch.

1

Does the alternative fix: Paid plans start at $167/month?

Whatever specifically pushed you to look — make sure the alternative addresses it head-on, not just by promising "we're easier" without proof.

2

Does the alternative fix: Actions and data credits are two separate meters?

Whatever specifically pushed you to look — make sure the alternative addresses it head-on, not just by promising "we're easier" without proof.

3

Does the alternative fix: Free plan capped at 200 rows per table?

Whatever specifically pushed you to look — make sure the alternative addresses it head-on, not just by promising "we're easier" without proof.

4

Does the alternative fix: Built for GTM data, not general operations?

Whatever specifically pushed you to look — make sure the alternative addresses it head-on, not just by promising "we're easier" without proof.

Top alternatives

Top Clay alternatives at a glance

Side-by-side on the criteria most non-technical founders actually evaluate: starting price, free plan, AI agents, no-code, and integration breadth.

PlatformStarts atFree planAI agentsNo-codeIntegrations
Ideople$0/moYesYesYes82
CrewAI$0.00/moYesYesNo50+
Flowise$0.00/moYesYesYes100+
Gumloop$0.00/moYesYesYes25+
Integromat$0.00/moYesNoYes1800+

Pricing reflects each platform's lowest paid tier published at the time of writing; check vendor pages for current numbers. Integration counts are vendor-reported.

FAQ

Frequently Asked Questions

Clay has a free plan with 500 actions and 100 data credits a month and up to 200 rows per table. Paid plans start at $167/month (Launch) and $446/month (Growth). Ideople has a free plan with agent columns included.
Ideople datatables let you add an agent column that researches and qualifies each row, and integration columns that call tools like Apollo or HubSpot directly — billed by credits used, starting free.
Choose Clay if you need its 150+ data providers with waterfall enrichment, phone numbers and job-change signals. Ideople does not replace Clay's data network; it runs agents over the rows you bring.

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