Log Segment user events to Google Sheets

Overview

Create a queryable event log from Segment data. This workflow captures user events and stores them in Google Sheets for analysis and reporting.

How it works

1. Segment webhook forwards user events in real-time
2. Events are filtered by type (track, identify, page)
3. Relevant properties are extracted and formatted
4. Events are logged as rows in Google Sheets

Key features

• Event type filtering
• Property extraction and formatting
• Deduplication handling
• Sheet auto-rotation for large datasets

Use cases

• User behavior auditing
• Event taxonomy validation
• QA testing of tracking implementation
• Custom analytics dashboards