Alert on Google Analytics traffic drops

Overview

Detect traffic anomalies early. This workflow monitors your Google Analytics data and alerts you when page views or sessions drop below a threshold.

How it works

1. Scheduled trigger checks Google Analytics metrics hourly
2. Current traffic is compared against the rolling 7-day average
3. If traffic drops more than 30%, an alert is triggered
4. Detailed report with page-level breakdown is sent to Slack

Key features

• Configurable drop threshold (e.g., 20%, 30%, 50%)
• Page-level breakdown of affected areas
• Comparison with previous period
• Trend visualization in Slack message

Use cases

• SEO monitoring for algorithm updates
• Site outage detection
• Campaign performance tracking
• E-commerce traffic monitoring